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“Planning activities include analyzing current situations, anticipating the future, determining objectives, deciding in what types of activities the company will engage, choosing corporate and business strategies, and determining the resources needed to achieve the organization’s goals”(Bateman & Snell, 2007, p17). Delivering strategic value is a continual process of a corporation being knowledgeable about customers, suppliers, and others; which allows a corporation to identify opportunities creating a competitive advantage. Top-level managers of department stores have to determine what sells and what does not through marketing, and have to maintain goals of sales through style, type, and floor plan of product which is organized by middle-level managers...
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