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As the business climate changes, positive or negative to the company, so does the planning process. Today, many companies used a planning theory called SWOT, or strengths, weaknesses, opportunities and threats.
While working for UPS in the mid 1980’s, ground package delivery competition against them was very limited. UPS did not see a need to improve its’ ground business because it had a high percentage of the market share. As ground delivery companies emerged or improved their service, UPS had to re-examine its’ strategic planning process. Emerging competitors such as DHL, FedEx, RPS and the USPS simply offered the appearance of better value than UPS...
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