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In addition, Fossil sells private label products through mass market stores such as Wal-Mart, Target, and Kmart.
II. REASONS FOR CHOOSING THE CHANNEL
The reason for the choosing the specialty store as a retail channel was, the variety of products offered by Fossil Inc. at a specialty store is not offered through any of its other channels. Fossil sells its products to department stores and specialty retail stores in over 90 countries worldwide through 13 company-owned foreign sales subsidiaries and through a network of approximately 52 independent distributors. The company's products are distributed in the Asia Pacific region, Europe, Central and South America, Canada, the Caribbean, Mexico, and the Middle East...
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