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This paper will discuss these four market models. (McConnell-Brue, 2004, p. 413) We will show how each market is different, the number of firms in the industry, the type of product(s) produced, how they differentiate their products, and how easily other firms enter or exit the industry. We will also cover how each market model uses pricing and non-pricing strategies. Finally, we will discuss how the company in the "Market Structures" simulation evolved through the four market structures over lifecycle of its product. We begin our study by viewing Monopolistic Competition.
Monopolistically competitive markets have the characteristics of many producers and many consumers in a given market, consumers have clearly defined preferences and sellers attempt to differentiate their products from those of their competitors, there are few barriers to entry and exit, and producers have a degree of control over price...
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