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FINAL CONCLUSION 13
Chapter 1
1.1 Introduction
Emerging markets became important players on the global scale. Entry into emerging economies by western multinationals has been driven by competitive pressures in their home countries . FDI literature defines several FDI-motives, which defined as market-, resource, strategic asset-, and efficiency ?seeking investments . However, it is acknowledged, that uncertain environment in emerging countries poses serious challenging for western companies while considering investment opportunities . When operating in a developing country or emerging market the surrounding environment is quite different from developed countries and often firms are exposed to higher levels of market failures and uncertainty, which they need to overcome...
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