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So, how would a company like Diageo make this all work? Let’s look at some possibilities of Diageo as a c-commerce company.
First, Diageo may use ERP in a very limited capacity. They may use ERP just for payroll and accounting. But, I would think that they would utilize ERP for many other things, such as supply chain management, human resources, and possibly as a component of CRM. So, I believe that Diageo would fit under the category for c-commerce based on this assessment. Diageo would probably utilize ERP in a somewhat extended capacity, they fall under CRM (which I will go into more detail later), they would have to incorporate SCM, and also e-procurement...
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