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That combined with various quality problems, such as the difficulties with Firestone's tires on Ford vehicles, and increased competition, played a key role in the decline of Ford's market share.
Faced with the possibility of a disastrous outcome, Ford is forced to reexamine their market research and realign their target market as well as their positioning to the new targeted market. Once this is established, possible advertising and promotional ideas must be made to promote Ford's new brand image. With the analysis of the most current market data, Ford should focus their Windstar to persons in the 50+ age group and increase Tier 1 and 2 advertising, concentrating on selling price, value for money, and reliability as their brand image...
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