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Essay Details:
Essay text:
The quest of Ford's goal to become the world's leading consumer company that provides automotive products and services has compelled Ford into integrated e-commerce strategy in connecting with consumers through multiple touchpoints namely those Ford's automotive-related services. (ie. Hertz, Ford Credit and Kwik Fit) Ford has also reviewed her competitive advantage against her challengers to remain on course of her vision: "To become the world's leading consumer company for automotive products and services".
INTRODUCTION
With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment...
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Common topics in this essay:
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