Ford Motors

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Title: Ford Motors

Essay Details:

Subject: Business

Author: Annie K

Date: December 12, 2014

Level: University

Grade: B

Length: 10 / 2705

Essay text:

Over the past five years, despite many attempts at restructuring and cutting costs, Ford Motors is suffering falling market shares and serious financial losses. They posted a loss of $12.7 billion for 2006, the largest full year loss in the company’s history, and their stock price is following the same trend, falling by 60% since the end of 2001. In an effort to thwart the company’s decline, the board had decided to recruit an outsider to lead a turnaround. Alan Mulally, a design expert from the aerospace industry, was elected President and CEO, giving new hope to the company’s stakeholders...

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