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Essay Details:
Essay text:
No. Parameter 2006 2005 2004
1 Sales $143,307 $153,474 $147,119
2 Cost of Sales and Expenses 161,228 157,662 147,319
3 Operating Income/(Loss) (17,921) (4,188) (200)
It is clear from the above table that Ford’s Automotive division is suffering from high inefficiencies. During past three years, Cost of Sales and Expense have always been exceeding the sales thus generating heavy losses.
Strategic Intent:
? To realign its capacity to reflect the realities of the market.
? To take full advantage of its global resources and growing world markets.
Strategic Mission: To be the company that makes difference in people’s lives – one that inspires its employees, delights its customers, rewards its shareholders and makes the world a better place...
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