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Ford customers come from all demographic strata given the diverse brand lineup and product mix, and Ford’s products are purchased and driven the world over.
Argus Research estimates that the car market will decrease 3.8% in terms of units sold during 2003, and that light truck sales will increase 0.2%. The company predicts an decrease of 3.9% in car sales and an increase of 0.7% in light truck sales for the company during 2003.
2) Relevant Demographic and Social Trends
Again, because Ford is so diversified across its product and brand base, it is rarely impacted by demographic and social trends...
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