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Known in industry jargon as quick-service restaurants (QSR), these outlets have achieved global recognition thanks to the ubiquity of brands such as McDonalds, Burger King and Subway Sandwiches.
Fast-food outlets have achieve global recognition from the ubiquity of franchise brands.
Franchising is a dominant force in the foodservice sector, and its leadership status there is unlikely to change. In the QSR segment of foodservice, for example, franchised establishments account for more than 56% of all quick-service eating places in the United States, according to "Economic Impact of Franchised Businesses," a comprehensive study prepared for the International Franchise Association (IFA) Educational Foundation by PriceWaterhouseCoopers...
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