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This has positioned the country as one of the most dynamic markets in Europe today; Spain holds the fifth largest economy in Europe and ninth worldwide (World Bank, 2007). These developments have had profound effects on the consumer market and many industries, particularly the retail grocery and foodservice markets. (World Bank - July 2007)
Spain's 44.1 million consumers have developed a strong penchant for quality, convenience food products in recent years, a direct link to the country's economic advancements. Rising incomes and a growing middle class have particularly fuelled demand for processed food, ready-made meals and international choices...
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