focus groups

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Title: focus groups

Essay Details:

Subject: Business

Author: Jennifer B

Date: October 9, 2014

Level: University

Grade: A

Length: 9 / 2639

Essay text:

For example: If we are marketing a brand new breakfast cereal "Fruit Loops Plus", we may want to know who the key decision maker is when it comes to purchasing breakfast cereal. Is it the child, the mother or the father? If the mother is the primary decision maker, we will want to know as much as possible about her decision-making process. For example: We may ask the following questions: 1. When it comes to selecting breakfast cereal what is your primary consideration? A. Flavor B. Nutrition C. Packaging D. Position on shelf 2. Your child is most likely attracted to the cereal's? A. Sugary taste B...

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