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Essay text:
These are called Pricing Strategies
introduction
decline growth
maturity
Pricing Methods
To set the specific price level that achieves their pricing objectives, managers may make use of several pricing methods. These methods include:
• Cost-plus pricing - set the price at the production cost plus a certain profit margin.
• Target return pricing - set the price to achieve a target return-on-investment.
• Value-based pricing - base the price on the effective value to the customer relative to alternative products.
• Psychological pricing - base the price on factors such as signals of product quality, popular price points, and what the consumer perceives to be fair...
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