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The three companies were loss making units but with distinct brands. This conglomerate merger was done primarily for product extension but synergies were also seen in the distribution network.
The merger has been quite successful considering the fact that all loss making units were turned around in within 6 months.
Y/E March
(Rs cr)
FY2004 FY2005 FY2006 FY2007 FY2008
Net Sales 1,068.53 1,246.16 1,360.89 1,641.93 2,115.80
% chg 16.6 9.2 20.7 28.9 16.6
Net Profit 136.77 186.77 239.64 313.01 400.91
The main motive of the merger was inline with Dabur’s philosophy of acquiring under- marketed brands and use Dabur’s distribution network to strengthen the sales for the same...
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