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ITC, Godrej, Hindustan Lever and Jyothy Laboratories are some of these FMCGs that have deployed enterprise solutions. The benefits? They have experienced better utilisation of resources, faster time to market, and have been able to formulate effective marketing strategies.
Says V V R Babu, chief information officer, ITC group, “Implementing IT solutions has led to an increase in service levels with our dealers through redressal of potential stock-out scenarios. This has been made possible due to better visibility of sales, inventory and production-in-progress data.”
There are two key drivers for implementing enterprise applications—to consolidate data, and to understand the market and customer demand...
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