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Remember, that you are concerned with where Wal-Mart is positioned in the industry relative to the respective industry forces.
• Potential Competitors: Medium pressure
o Grocers could potentially enter into the retail side.
o Entry barriers are relatively high, as Wal-Mart has an outstanding distribution systems, locations, brand name, and financial capital to fend off competitors.
o Wal-mart often has an absolute cost advantage over other competitors.
• Rivalry Among Established Companies: Medium Pressure
o Currently, there are three main incumbent companies that exist in the same market as Wal-Mart: Sears, K Mart, and Target...
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