FirstCaribbean

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Pre-written Papers:

Title: FirstCaribbean

Essay Details:

Subject: Business

Author: George C

Date: February 5, 2012

Level: University

Grade: A

Length: 2 / 598

Essay text:

Cost savings can be accomplished by eliminating duplicate marketing functions and by speeding up the implementation process. Since a decentralized structure is inherently complex and slow, CIBC had already started to standardize marketing and promotional activities in the region. This merger could provide an opportunity to take this business model even further. Another reason for implementing a centralized marketing strategy is that there are similar products and services offered by the banks and the marketing team could focus on introducing a broader product offering. By advertising across the region the bank may appear stronger and more reliable, and brand awareness could increase...

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