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First Usa And Internet Marketing

First USA and Internet Marketing

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Title: First USA and Internet Marketing

Essay Details:

Subject: Business

Author: Frances R

Date: April 29, 2013

Level: University

Grade: A

Length: 2 / 407

Essay text:

This was because First USA had a strong retention (portfolio marketing program) as opposed to other credit card issuers and wanted to become a trusted agent for the end user. • First USA offered the customers rebates and coupons at participating retail partners (merchants.) • Offered "instant credit" at time of purchase at participating stores like Dell. Value Proposition to Retail Partners (Merchants): • The first USA e-card offered end users a 5% rebate on purchases at a participating merchant and thereby increased merchant sales. • First USA advertised the merchant in the First USA direct mail and statement insert programs thereby advertising to their large customer base...

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