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As stated in the case, Fingerhut had built an extensive database about their customers including age, martial status, hobbies, number of children, and birthdays. Crisp would take the fact that they had all that information from their customers that it would be easy for Fingerhut to know what people unconsciously might need and used that information to mail “specialized” catalog to its customers to create those desires upon them. Desires that would influence the customers to want to buy and make it difficult to refuse those offer within the catalog that had easy low monthly or weekly payments...
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Common topics in this essay:
- A Definite Link Between an Organisation's Business Strategy and Human Resources Strategy is Essential for Business Success
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- Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.
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