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For example a current ratio of 1:1 means they have no working capital. Next is Gross Profit Margin=Sales-Costs of goods sold/Sales. This ratio falls in the profitability category. It shows the profitability of sales after the costs of sales has been deducted. (CSUL, 2007) This ratio is important to the firm in order for the firm compare how much gross profit they are making and may help them come up with new ideas to increase sales or discover why sales have decreased. Then there is Total Asset Turnover=Sales/Total assets. This ratio measures how effectively a company uses its total resources to generate sales...
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