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Compared to a stockholder, a financial manager has a different time element to consider. The stockholder wants a quick return and to increase the stock price quickly then sell and move on to the next stock, while a financial manager must keep her eyes of the long term goals of the company.
The CEO is accountable for establishing a "vision" for strategic capital investment that sets out what the business wishes to achieve given its mission, but the actual procedure of apportioning that capital should be the territory of the CFO. The most significant financial choice made each year by the senior executive team and confirmed by the board is how much cash to spend and on which programs the dollars will be spent...
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