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The Domestic segment develops toys that it markets and sells through the Mattel brands US, Fisher-Price Brands US and American Girl Brands segments. Products marketed by the International segment, with the exception of American Girl Brands, are generally the same as those developed and marketed by the Domestic segment, although some are developed or adapted for particular international markets. Mattel's products are sold directly to retailers and wholesalers in Canada and most European, Asian and Latin American countries, and through agents and distributors in those countries where Mattel has no direct presence...
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Common topics in this essay:
- Case Analysis Mattel
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