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Essay text:
Worldwide experience shows that as retailers become more powerful, they have increasingly focused on their own brands at the expense of manufacturer brands.
Private labels, also called store brands, are made by the retailer or a third-party supplier to the retailer's specifications. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting.. Historically, private labels were seen as low-priced, low-quality products. In recent years, however, companies have started using private labels to market higher quality items, and many believe high-quality private labels will increase their presence...
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