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The competition has turned into such kind of “tariff war” and also “ads war”. The competition atmosphere has bigger portion than education or added value to the customers. When the company A launch a new communication theme, then soon, its competitors strike with other themes. And it is not over yet, the company A will reply by strike back with more interesting theme than theme that has launched by its competitors before. This phenomenon happened over and over.
The strategy in the sellular industry is focusing in the communication aspect. There is a kind of war marketing. This industry has run more than ten years, so the basic strategies in marketing, which are product and distribution, cannot be reliable anymore...
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