Fijixerox
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Title: Fijixerox

Essay Details:

Subject: Business
Author:
Date: September 2, 2015
Level: University
Grade: A
Length: 8 / 2233

Essay text:

As a result Xerox needed a Troy Horse to enter that market. In 1962, a joint venture was established by Fuji Photo Film and Rank Xerox in order to exploit the Xerox’s xerographic products license in Japan. The Xerox’s products would be manufactured by Fuji and sell by the Xerox Fuji. A specific schedule was agreed upon, calling first for the sale of imported machine, then the assembly of imported knocked-down kits, and finally the domestic production of copiers. The Xerox Corporation itself was to have no direct relationship with Fuji Xerox, and would participate in the profits of the joint venture only through its share in Rank Xerox and a 5% Royalties on the sales of xerographic products...

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