Fiat Stilo

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Pre-written Papers:

Title: Fiat Stilo

Essay Details:

Subject: Business

Author: Carol B

Date: February 15, 2016

Level: University

Grade: B

Length: 5 / 1315

Essay text:

It is also important for this strategy to sub-segment into 3-door car buyers, and 5-door car buyers. PROS CONS ? Give a customer what they desire. ? Customer based marketing. ? Segmentation, not Mass marketing. ? Product differentiation. ? Largest part of segment C. ? High competition. ? Low buying power. ? Offers little change. Option Two: Attack the female market. Create a marketing campaign focused on the female market. They currently represent 20% of the market share, which means that their needs are not being satisfied. There will be a sub-segmentation to differentiate the 3 and 5-door car buyers...

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