FedEX Analysis

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Title: FedEX Analysis

Essay Details:

Subject: Business

Author: Carolyn C

Date: March 29, 2017

Level: University

Grade: A

Length: 5 / 1216

Essay text:

Smith turned FedEx into a global shipping power. Key Service Marketing Issues: Customers/ Services: FedEx has a strong adherence to its People-Service-Profit philosophy; it provides reliable, competitive, global air-ground transportation of goods and documents that require quick delivery. The key position is to influence the customer’s perception of the service provider. It is important to set standards to improve quality services provided by employees and monitor their performance. People: Continuous improvement of management’s leadership. Service: 100 percent customer satisfaction. Profit: Goal is much like any other company’s goals...

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