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Essay text:
at the discounted rates.
? Socialising & Networking Opportunities: Since the themes are based on a common interest, theme banking would provide a platform for networking within similar interest groups. The interactive website will also be used for the same.
For RBC:
? Encirclement Strategy: Involves targeting several smaller untapped or underdeveloped segments in the market simultaneously. Surprise and delight the customer through product innovation.
? Cult following: Establishing long-term relationships by inculcating strong sense of belongingness within the customers. (This ensures their continuity with us after their student years)
? First Mover Advantage: With ‘Theme Banking’ markets would be fragmented based on interests and the Bank would have the advantage for first entering into the most popular themes...
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