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Essay Details:
Essay text:
COMPETITIVE ANALYSIS 12
2.1 Major Competitors (direct, indirect, future) & Market Dominance 12
2.2 Bases of Competition in the Industry & Degree of Rivalry 13
Local Competitors – 13
International Competitors – 14
Other Competitors - 14
2.3 Self-perception of Competitors 15
Local Competitors— 15
Other Competitors- 16
2.4 Barriers to Entry 16
2.5 Controls over Prices 17
2.6 Control of Costs 18
2.7 Control of Distribution Channels 19
3 VENTURE ANALYSIS 20
3.1 Opportunity / Compelling Need 20
3.2 Product or Service Description 21
Central Attributes 21
Product Range 21
Product and Delivery 21
3...
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