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Some of the smaller but still large companies in the industry have a regional impact moving toward national (7).
• Market Growth Rate: The market growth rate from 2002-2003 was both up and down for the top 50 companies in the industry. Half of the companies had declining sales at an average of 11%, 23 of the top 50 companies reported an average of 11.6% in sales gains, and two companies reported flat rates of growth (7).
• Stage in life cycle: The industry is at the mature stage in the life cycle. The major competitors have been established for over 25 years, some dating back as early as the 1920’s...
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