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Essay Details:
Essay text:
La accion conjunta de las cinco fuerzas nos servira para determinar posibles estrategias, asi como la rentabilidad potencial de las utilidades en terminos del rendimiento de largo plazo del capital invertido.
Se realizara un analisis de los competidores y su perfil, proponiendo estrategias genericas y mix comercial, buscando ventajas competitivas en el analisis de la cadena de valor y oportunidades y amenazas en el analisis F.O.D.A.
Summary Executive
The main objective of this report is to make an industrial analysis of the fast Food in Chile for developed possibility strategic.
The report includes the develops an analysis the structure of the Fast Food Industry in Chile, through the analysis of five competitive forces: potential competitors, rivalry intensity of the competitors, negotiation power of the providers, pressure of the substitutes, and negotiation power of the clients...
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