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Our company will provide design clothes coupled with an enjoyable shopping experience for the Chinese upper-mid class women. There is indeed a real opportunity as they can not afford costly high fashion brands but still want to be fashionable. Moreover, Western brands are better perceived than local ones. Therefore, our target is the 20- 40 old year’s women from the upper-middle class – 30 million women - willing to show off a certain economic and social status. Our vision is to become the reference of fashion in the upper-mid class segment in China.
The entrepreneur team is composed of individuals from different background, having at a certain moment of their professional life worked with start up building or fashion world...
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