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This paper hypothesizes how it is the Jordan Brand attempts to bring their audience to the shared rhetorical vision of becoming legendary, through fantasy themes in their ad “It’s Not About the Shoes”.
The Fantasy Theme Criticism
To understand this paper’s argument on how it is the Jordan Brand attempts to use fantasy themes in their ad, we must first understand what exactly the Fantasy Theme Criticism is. It was created by Ernest G. Bormann, and was designed to provide insights into the shared worldview of a group of rhetors. It is derived from the Symbolic Convergence Theory, and can be applied to different types of rhetoric including the kind(s) used on small groups, social movements, political campaigns, and organizational communication...
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Common topics in this essay:
- Fantasy
- A Comparative Analysis Between The Fantasy Epic The Lord Of The Rings And The World War (Introduction)
- Fantasy'S Inability To Overcome Reality
- fantasy or reality
- Fantasy Theme Analysis of Commercial
- Eternal Fantasy?
- Fantasy's Inability to Overcome Reality
- Philosophy And Fantasy
- Reality: The Connection Between Life And Fantasy
- A Fantasy Story
- Fantasy Or Reality
- Fantasy Vs. Reality
- Fantasy In Cairo
- The Fantasy Story
- Reality Vs. Fantasy
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