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Famous Marketing Errors

Famous Marketing Errors

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Title: Famous Marketing Errors

Essay Details:

Subject: Business

Author:

Date: September 20, 2014

Level: University

Grade: A

Length: 6 / 1538

Essay text:

O reclama la aceasta companie ar fi sunat (intr-un mod foarte nefericit) astfel: „Unde va fi inmormantat sotul tau, sa-mi pot lua la revedere de la el?” „Va fi ars in Infern.” o Volkswagen a numit o varianta a modelului Golf Jetta. La introducerea acesteia pe piata italiana, modelul a inregistrat vanzari foarte slabe. Deoarece litera ‚j” nu exista in alfabetul italian, Jetta era pronuntat „ietta” (cuvantul italian pentru „ghinion”). o Hoover, un producator european de aparatura electrocasnica, a introdus pe piata germana un aspirator sub numele Zyklon (cuvantul german pentru „ciclon” – un nume aparent potrivit pentru un aspirator)...

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