Fair & Lovely

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Title: Fair & Lovely

Essay Details:

Subject: Business

Author: Kevin V

Date: October 19, 2012

Level: University

Grade: A

Length: 4 / 973

Essay text:

All over the world, products that probably only have a minimal effect or are even harmful are sold and promoted. If we consider the selling of cigarettes, we can now read that this product is harmful for people’s health on each package sold as well as on advertisements. We assume that the customer is responsible and mature and can make his/her own decisions on whether to buy a product or not. The promotion that HLL launched for Fair and Lovely as the “miracle worker” probably was not the best approach since it could dupe the consumer regarding the true effect of the product. Since it is scientifically proven in the case that only minimal effect can be achieved, the company should rather state for example that “Fair & Lovely may affect the upper layers of your skin and may result into a fairer shade after x number of weeks” in order to be honest and transparent...

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