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For middle size industries, the choices are smaller. The key to have global competitive advantages lies on creating a global resource network through alliances with suppliers, clients, and even competitors. Going global takes a lot of time and money. According to the economist George Yip, experience suggests that the path to overseas expansion is determined by demand. It could mean though having to expand over a direct opportunity to assure a long-term competitive advantage. This could make difficult the return on investments made. That is why most companies, especially small and medium size, favor strategies that minimize direct investment (Gestiopolis, 4)...
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