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Moreover, it has a better understanding of the culture of its market. This is a very important element in a market dominated by certain consuming pattern. As with this case, the understanding of Islamic culture and Muslim??s shopping habit plays a crucial role in a company??s marketing strategy. For example, foreign competitors used to use larger packing volume of ice cream for the consumers who get used to smaller volume of ice cream consumption.
However, SADFCO??s weaknesses, compared with those global giants, are also obvious. First, its portfolio of ice cream brands is too diverse to allow continuous marketing supports for all brands...
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