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For instance, changes in attitude towards health, or a greater number of pensioners in a population.
? Legal ? the way in which legislation in society affects the business. E.g. changes in employment laws on working hours.
? Economic ? how the economy affects a business in terms of taxation, government spending, general demand, interest rates, exchange rates and European and global economic factors.
? Political ? how changes in government policy might affect the business e.g. a decision to subsidies building new houses in an area could be good for a local brick works.
? Technological ? how the rapid pace of change in production processes and product innovation affect a business...
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