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Essay text:
The purpose of the report is to design a sales strategy for Forster’s Group on beer destination division in Australia so that improve Foster’s sale revenue and volume. In the report, we mainly focused on sales team of Foster, not too much about the marketing part.
Before starting to write this report, we did many researches. The information of Foster we searched from Swinburne University library database, EBSCOhost, the Internet, and Foster’s Group official website. These data are Foster’s annual reports and IBIS report. We not only collected the written reports and journals, but also interviewed one of Foster’s staff, Benjamin Cairnes, who is Foster’s Group Business Development manager and work for two years in Foster...
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