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Essay text:
Our external analysis consists of two major analyses: The Competitive Analysis and the Industry Analysis. By taking a closer look into what our competition and overall industry has to offer, we will further get a better understanding of the overall market and will be able to make a clear and well-supported recommendation for General Electric.
General Electric distinguished itself as the major player in the energy/technological field. However, not too far behind are Siemens and Alstom, the second and third largest corporations that compete directly with General Electric. Siemens is headquartered in Munich, Germany and offering its services in over 190 different countries...
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