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Not only was it an attempt to become the industry leader but also to better serve the customer. Dell believes that by interacting with the consumer directly, they are able to understand their needs and react quickly and efficiently. Dell’s operations are based on a “direct model” that was inspired by the consumer. Within this model there are five elements that drive it which are: most efficient path to the customer, single point of accountability, build-to-order, low-cost leader, and standards-based technology. With this model, Dell has climbed to the top of the technology industry and is able to boast sales of over $39 billion for the last four quarters...
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Common topics in this essay:
- Case Analysis of Dell Computers
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