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Essay Details:
Essay text:
This wide definition leaves unsolved the problem to define what is intended with the
term “SMA techniques”. In general, it has been argued that the “strategic” characteristic
embraces those practices highlighting an external or future focus (Guilding & Cravens, 2001;
Guilding et al., 2000; Roslender & Hart, 2003).
The present paper study, is based on a survey on a sample of Italian large-medium size
manufacturing companies, and aims at contributing to the research debate around the factors
affecting the implementation and use of SMA techniques by addressing two main issues.
Firstly, it shows the extension of the adoption of SMA techniques in Italian companies,
providing a description of adoption and intensity of usage of a fundamental set of SMA
techniques...
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