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Essay Details:
Essay text:
Pendekatan ini dinilai sangat efektif karena sejalan dengan perkembangan
jaman dan teknologi, para pemasar lebih menekankan diferensiasi produk untuk membedakan produknya dengan produk
kompetitor. Dengan adanya experiential marketing, pelanggan akan mampu membedakan produk dan jasa yang satu dengan
lainnya karena mereka dapat merasakan dan memperoleh pengalaman secara langsung melalui lima pendekatan (sense, feel,
think, act, relate), baik sebelum maupun ketika mereka mengkonsumsi sebuah produk atau jasa. Experiential marketing
sangat efektif bagi pemasar untuk membangun brand awareness, brand perception, brand equity, maupun brand loyalty
hingga purchasing decision dari pelanggan...
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