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There are five key experience-design principles to make it a memorable one. First, companies need to theme the experience; it needs to create a consistent theme that resonates throughout the entire experience. Consider the Forum Shops in Las Vegas, a mall that displays its distinctive theme, an ancient Roman marketplace in every detail. Second, companies need to layer the theme with positive cues by creating the desired impressions. Companies must introduce cues that affirm the nature of the experience to the guest. Each cue must support the theme, and none should be inconsistent with it. It's the cues that make the impressions that create the experience in the costumers mind, companies have to make it positive cue, and that bring us to the third principle, companies have eliminate negative cues...
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