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While Sports Illustrated had nearly 30 different ads Weekly Celebrity Living had only three actual advertisements. I was expecting there to be around 50 ads in my Sister’s magazine. This idea that there would be more came from the concept that Women shop more frequently then Men. I have no answer for the huge contrast in the amount of ads. All I can say is that I was shocked.
Both magazines had the usual suspects when it came to products. Sports Illustrated had tobacco, alcohol, and vehicles, while Weekly Celebrity Living was geared more towards fashion. There were absolutely no similarities when it came to products...
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