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The beer we have chosen to market in Australia is a special blend of beer which is a Lager beer that is made using bottom-fermenting yeast which is typical of an Aussie brand of beer. We have added a twist of lime and are carbonation. With Australian's desire to support the underdog, and their love of beer we feel that Australia would be the perfect place to launch our American Continental Beer. Australia's highly diverse cultural background will allow us the ability to reach many cultures within one country. Our target market will be 21-35 year olds Australians are strong supporters of the underdog and they love their beer, namely lager, they like fizz and flavor in their beer and they are a very culturally diverse group of people...
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