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Between 1970 and 2000 sales in the American fast food sector increased by $104 billion dollars (2) and $150.1 billion is projected for 2007 (3). Americans now spend more money on fast food than on education or new cars (2).
The Chicago loop was chosen for the location of the restaurant because there are many businesses and a diversity of culture (See Appendix A.2 for ethnic population). There is high foot traffic in the chosen location of over 8,000 people per day during the work week (4). There are currently no quick serve Indian restaurants in Chicago, but Indian food is no stranger to Chicago...
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