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Essay text:
An analysis of the internal and external environment indicates McDonald’s secret of success is its willingness to innovate, even while striving to achieve consistency in the operation of its many outlets and fast service to customers. Their weaknesses domestically are the lack of growth opportunities in the well saturated market. A major concern is the emphasis on healthier eating.
Marketing Objectives
The McDonald’s Corporation marketing objectives are to penetrate the market through product diversification by introducing promotional product lines, and increase gross sales by 20 percent over the next year...
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